Last updated October 2026.
1. Who we are
SeriousWork is a trading name of Serious Outcomes Ltd (England and Wales, company number 11115058) and Serious Outcomes Asia Pte Ltd (Singapore, UEN 202553890W). The company you book with or contact is responsible for your information. For UK and European courses and online courses that is Serious Outcomes Ltd; for courses in Singapore and Asia it is Serious Outcomes Asia Pte Ltd.
2. What we collect
- When you book: your name, email address, organisation, billing address, VAT number if you give one, the names and emails of other attendees, and any dietary or access needs you tell us about.
- When you pay: payment is handled by Stripe. We see that you have paid and the last four digits of your card; we never see or store your full card details.
- When you ask for a brochure or contact us: your name, email address, the role you choose, your message, and whether you agreed to hear about new dates and free events.
- When you message us on WhatsApp: your phone number, name and the messages you send.
- When you train with us: attendance, your certificate and its ID, and the feedback you give.
- When you list yourself on the facilitator register: only the details you choose to publish.
- When you use the website: your region and currency choice, kept in your own browser, and, if you agree, anonymous usage statistics. See our cookie policy.
3. Why we use it
- To run your booking and your course, issue your certificate and support you afterwards. This is necessary for our contract with you.
- To keep financial records as UK and Singapore law requires.
- To reply to your enquiries and send the brochure or information you asked for. We may follow up once about the course you asked about; this is in our legitimate interest in answering your request.
- To send news of dates, events and books, only if you agreed. You can unsubscribe from any email at any time.
- To improve the website, using anonymous statistics, only if you agree.
We do not sell your information, and we do not use it for automated decisions about you.
4. Who we share it with
We use trusted services to run the business. Each processes your information only on our instructions.
- Stripe, for payments.
- Pipedrive, our customer records system.
- Google Workspace, for email and documents.
- Xero, for accounts and invoices.
- Certifier, to issue and verify certificates.
- Circle, our learning platform for graduates.
- Zoom, for live online courses.
- WhatsApp, when you choose to message us there.
- Cloudflare, which hosts this website.
When one of our associate trainers or partners delivers your course, we share the details they need to run it. We also share information with our accountants and professional advisers, and where the law requires it.
5. International transfers
We work across the UK and Singapore, and several of our service providers are based in the United States. Where your information is transferred outside the UK or Singapore, we rely on the safeguards the law requires, such as the UK International Data Transfer Addendum, standard contractual clauses and providers’ own certifications.
6. How long we keep it
We keep booking and payment records for as long as tax law requires: six years in the UK and five years in Singapore. We keep your certificate record for as long as it needs to be verifiable. We keep enquiries and brochure requests for two years after our last contact with you, and marketing preferences until you unsubscribe.
7. Your rights
You can ask to see the information we hold about you, to correct it, to have it deleted, to restrict or object to how we use it, or to receive a copy in a portable form. Where we rely on your consent, you can withdraw it at any time. Under Singapore’s Personal Data Protection Act you can also ask how we have used or disclosed your information in the past year. Email hi@serious.global and we will reply within one month.
8. Contact and complaints
For anything about your information, email hi@serious.global. If you are unhappy with our answer, you can complain to the Information Commissioner’s Office in the UK (ico.org.uk) or the Personal Data Protection Commission in Singapore (pdpc.gov.sg).
See also our terms and conditions and cookie policy.